Enabling Next-Gen Unified Communications with SIP Trunking

There’s a range of internet-based communications systems that provide a more unified experience for staff and customers alike, bringing multiple kinds of communications into a single solution.

These include UCaaS and CCaaS (Unified Communications as a Service and Contact Centre as a Service), as well as more-established VoIP and SIP Trunking solutions.

With hybrid ways of working here to stay, many businesses are turning to these next-gen unified communications services to deliver a better end-user experience while optimising productivity and costs.

SIP Trunking users can make and take calls over an internet connection – and, when combined with a UCaaS service, it also enables other kinds of communications to be made. That could be a video call, screen share, or instant messaging conversation, enabling businesses to expand the methods of contact that employees and customers can use.

WHAT IS SIP TRUNKING?

SIP stands for Session Initiation Protocol. SIP Trunking is the application of that protocol to voice traffic. Users of SIP trunks can make and take calls over an internet connection – and, when combined with a UCaaS service, it also enables other kinds of communications to be made. That could be a video call, screen share, or instant messaging conversation, enabling businesses to expand the methods of contact that customers can use.

THE FUTURE OF SIP TRUNKING AND BUSINESS PHONE SYSTEMS

Other than enhancing the caller experience, another major catalyst for the popularity of these technologies is that Openreach plans to switch off the ISDN and PSTN networks by the end of 2025.

What that means for the UK, is that landlines will need to be switched to internet-based communications services, or they will simply fall silent as we move into 2026.

While UCaaS and CCaaS solutions are future-proof, many businesses have, in the past, invested in their own PBX (Private Branch Exchange) hardware. Many of these businesses may not be ready to move to UCaaS or CCaaS solutions, preferring to take advantage of their PBX hardware investment. SIP services allow these types of business to continue with their current voice system until they are ready to move, in their own time.

Ideally businesses want to get as much of a return on investment from their PBX hardware investment as possible. One of the best things about SIP Trunking is that it can run through most PBXs, as long as they’re SIP-enabled.

This ensures businesses can keep on using their existing hardware, reducing upheaval and maximising returns, while futureproofing the business.

BENEFITS OF SIP TRUNKING FROM TALKTALK BUSINESS

  • Futureproof communications

SIP Trunking is future-proof past 2025, leveraging existing SIP-enabled PBX hardware to reduce the cost of ownership.

  • Limitless scalability

New channels can quickly be added to SIP Trunk, making it easier to deal with fluctuating demands and a growing headcount.

  • Financial control

Our SIP Trunking solutions include fraud management services to highlight and limit damages from suspicious call activity.

  • Incredible flexibility

Leverage call metrics and a fully customisable central portal to better control your voice estate and enhance the caller experience.

  • Absolute reliability

Our customers enjoy market-leading uptime, with a range of resilience options for absolute peace of mind.

If you’re already using a PBX-based communications solution and need to ensure your lines still ring past 2025, SIP Trunking will likely be the most cost-effective and least disruptive method of futureproofing your communications.

If that sounds good to you, why not book a call with one of our expert team, call us on 03330 602 115.

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