Five hospitality businesses reacting to shifting customer demands

It’s no secret that the hospitality sector has been through the wringer in recent years. The impact of cost-of-living constraints and customers’ selectivity over spending disposable income, is all evident in the vacant venues and half-empty hotels, bars and eateries across the country.
In general, the hospitality businesses that are thriving have upgraded their offers, network and connectivity to meet the moment. Some have introduced customer-wowing automation; others are harnessing data to personalise their guests’ experiences.
Here are five examples of leading hospitality and leisure brands making the most of new technologies.
Aloft Hotels If you’re staying at an Aloft Hotel and call the front desk for an extra towel, you’ll likely have the item delivered to your room by a robot. Robotic butlers are an efficient way to provide around-the-clock concierge and flex to changes in demand. However, as with all hotel automation systems, they do require constant connectivity and high bandwidth capability to function.
Disney World By leveraging RFID technology through guest wristbands, Disney World is making life easier for everyone. Guests are given a wristband loaded with their room information, credit card and tickets, so they can simply scan to gain access and make payments. It streamlines operations for the site, cuts costs and reduces staff workloads, while providing the ultimate convenience for customers.
Hilton Hotels Hilton Hotels around the world use location-based services to offer a more personalised experience to guests. For example, guests lingering in the bar could receive a push notification about drinks deals, persuading them to stay for another. The technology improves the customer experience and increases spend per guest – all while reducing staffing costs.
The Standard Renowned for rewriting the rule book in the hospitality industry, The Standard has now come up with an innovative way to combat off-peak periods: the One Night app. The app promotes unsold hotel rooms at discounted rates to encourage spontaneous stays, helping hoteliers fill their empty rooms, and customers get a good deal.
Starbucks Whether it’s coronavirus or convenience, takeaway is here to stay. Thousands of cafes and restaurants around the world – including Starbucks – have tapped into the takeout trend by creating their own ordering app. Customers can select their food and drink choices, add optional extras and pay online – significantly reducing staffing costs and wait times. It’s clear that the hospitality industry is taking back control, with businesses around the world implementing innovations that help them meet changing demands. But for all this tech to work, these businesses need the infrastructure in place to meet heightened connectivity demands. Next-level connectivity for you and your guests So, how can hospitality businesses keep pace with this demand for customer-wowing tech powered by equally seamless connectivity – without getting bogged down by disruptive installations, spiralling costs and multiple suppliers?
At TalkTalk Business, we have the answer. We believe the British hospitality sector is destined for greatness in the coming years. So we’re putting our money where our mouth is, investing millions to upgrade our offer and make TalkTalk Business objectively the best option for forward-thinking hospitality and leisure businesses. We now quote and install faster than ever before – and with 4-hour-break-fix SLAs, we repair faults faster than anyone else, too. Thanks to our expansive relationships with fixed and mobile alternative networks, we now deliver unrivalled reach and resilience. Because our footprint is larger than that of any other provider, we’re always wherever you need us to be, when the time comes to grow.
We also work harder to protect you from cyber threats. From zero-trust security architecture to impenetrable private networks, your data – and your guests’ data – is always safe with us. In all, we’re now a one-stop solution for your every network need. Our hospitality customers have a single, straightforward contract, with any changes or fixes turned around rapidly.
Secure your success and learn more about how nobody backs hospitality like us.