How Connectivity can Help you Stay a cut Above the Competition

Businesses in the hairdressing and beauty sector help customers to look and feel their best. And a vital part of making customers feel good is ensuring that they receive the best service possible.

Whether it’s being able to book appointments online or having access to easy payment options when they leave your salon, in our convenience culture, consumers expect a frictionless experience from start to finish. And with consumer expectations growing all the time, it's vital that businesses operating in this industry have the digital capability to keep pace.

Increasingly, businesses in the hairdressing and beauty sector recognise the benefits of having a resilient, consistent connection. This is backed by TalkTalk research which reveals that post-lockdown, there was a 132% usage increase in the beauty and care industry – the largest growth in data usage of all the businesses we serve.

And having robust connectivity in place is pivotal not only for customers, but for your daily business operations too. Be it managing inventory, processing payments or staying in touch with your suppliers, automating these tasks reduces the risk of errors, and gives staff more time to spend on delivering an outstanding customer experience.

Creating a strong presence online is a further benefit of rock-solid connectivity. Many hair and beauty salon owners recognise the potency of being active on social media and make growth on social channels a priority. Social media can serve as an online shop window for your business and influence how a potential customer chooses a salon. From marketing your salon interior on Instagram to posting engaging content like how-to videos on Facebook, cultivating your presence on social media can help to build your brand to target new customers and retain existing clients.

In our digital-first world, having a futureproofed internet connection to support your business’s ambitions is pivotal. And nationwide, faster, more robust Fibre will replace traditional copper connectivity altogether in 2025. But why wait until then when you can harness the digital benefits for your business now?

To find out more about our connectivity solutions, click here.